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Luxury and Identity in the New Museum

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Luxury and Identity in the New Museum

DOMUS ACADEMY, Master in Luxury Brand Management, , Master in Fashion Management, 2016/17

with: Andrea Banfi, Marie-Pierre Schickel, Can Uzuner;

ferragamo

The workshop is aimed at developing an integrated communication strategy to broaden the awareness and enhance the positioning of Museo Salvatore Ferragamo, as well as to create a stronger relationship with its local and international audience.