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Everyday Adventure

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Everyday Adventure

DOMUS ACADEMY, Master in Interior & Living Design, 2016/17

with: Paolo Giachi, Aoi Hasegawa;

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The workshop aimed at designing a retail space for Timberland, in two stores located in Milan.

The objective of this project is to bring a new vision for the consumer journey in the Timberland store environment, with specific regard to a couple of specific issues:
how to provide the new environment and attractive consumer experience for the women’s clients? 
How to emphasize two different product lines, Heritage and Technology, throughout a new consumer journey?