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Il futuro della bellezza

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Il futuro della bellezza

NABA, MA Product Design, , MA Communication Design, 2013/14

with: Dante Donegani, Luca Poncellini, Eros Gioetto, Francesco Zaccaria, Alessandro Montel, Patrizia Martello, Valeria Pelleschi; for: Herbal Essences + Braun

the future of beauty

The future of beauty / the bath of wonders. A project developed in collaboration with the students of the MA in Communication Design and MA Product Design, concluded with an exhibition during the Milano Design Week, april 2014. Client: Herbal Essences, Braun (Procter&Gamble). 

Through special multisensorial atmospheres related to the Herbal Essences  world, the project redefines the bath room as a totally immersive space dedicated to the care of the self. The exhibition space includes a display of projects of products, fornitures and accessories related to the theme of bathroom, from both the masculine and the feminine point of view, all of them inspired by the peculiar features of Braun brand identity and by its traditional approach towards “good design”.