How will GQ look in 2020? This is the question Condè Nast asked in a contest thrown to some of the best design schools in Europe. Domus Academy is one of the schools selected, participating with two of its Master’s programs: Interaction Design and Business Design.
The Master in Business Design responded by exploring communication and retail strategies to augment the off-line profile of the brand generating new revenue streams. The workshop, under the leadership of Francesco Sorrentino, took the challenge across five areas of development: style, nutrition, luxury, leisure, wellness. Two of the concepts developed in the workshop were chosen by the Editors of GQ Italia to be implemented without further delay.